Welcome To AMG Brands

AMG Brands (MY Imports USA LLC) is a consumer products company building and scaling everyday household, home care, and personal care brands. We work with owned, licensed, and partner brands, focusing on strong product performance, dependable distribution, and practical retail support. Our retail-first model emphasizes clear value, easy-to-shop packaging, strong shelf presence, and reliable operations retailers can trust.

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DRAG

About AMG Brands

Established in 2015, AMG Group is an owner and licensee of globally recognized brands and specializes in creating, manufacturing, and distributing merchandise to fit any market worldwide.

From premium, high-end retail markets and merchandise, to value and mass markets, our knowledge of health, beauty, personal care, and household products are carefully designed by our team to ensure quality with your market in mind.

AMG Group continues to make a big impact in ownership and licensing of major retail brands. Since 2015, we have acquired seven major brand names.

Some labels include TAG, a high end line of body sprays formerly of Procter & Gamble and acquired in 2015, and Moth Shield, a line of moth balls and closet deodorizing blocks, is currently only the second brand to have fully registered EPA compliance in the entire United States.

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What Makes Us Different

  • Portfolio approach

    Focused on a balanced mix of products across multiple customer Health, Beauty and Home needs.

  • Retail-first mindset

    Packaging and Merchandising focused on customer needs with a Retailer support mindset

  • Reliable operations

    Practical, responsive supply chain execution for real-world retail

How we grow brands

Right product, right placement

Clear category role and shopper value

Retail-ready fundamentals

Compliant packaging, shelf clarity, and merchandising assets

In-market execution

Support for wholesalers, retailers, and field needs
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Our Brand Hub

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Jergens daily moisturizers bring on the power to transform dryness into softness and ugh into happiness. Now that's love.
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Dive into life. Discover the invigorating freshness of perfectly clean laundry with Dash – clean can be this fresh.
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Providing the best quality ingredients and formulas in its award-winning fragrances and bath and body products.
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XTRA is owned by Church & Dwight®, America’s number one value brand detergent.
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TAG, formerly owned by Procter & Gamble®, was acquired by AMG Brands in 2015.
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AMG Brands is currently the second of only two companies in the United States to have fully EPA registered scented moth balls in all 50 states.
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Au La Vie is a nourishing blend of all natural herbal ingredients perfectly created to revitalize skin, open pores, and remove dead skin cells.
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The American Red Cross encourages everyone to be prepared for emergencies and disasters.
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Sani-Flush is a trusted American brand of the premium performance toilet bowl cleaning products. The line includes the blue tablets, bleach tablets and balls.

Innovation

Fabric Softeners and Scent Boosters

XTRA, created by world leader Church & Dwight® will soon introduce an expansion of laundry cleaning products. Fragrance meets Soft, with XTRA and Nice’n Fluffy fabric softener, Dryer Sheets and Scent Boosters.

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Product Safety

At AMG Brands Group, safety is built into every product we create. From responsible ingredient selection to strict quality checks, we ensure our household and cleaning products meet high safety standards. Clear labeling and usage guidance help customers use our products confidently and responsibly every day.

You can purchase our products in the following stores

My Imports Announces Partnership With the American Red Cross

My Imports Announces Partnership With the American Red Cross

Comprehensive line of antibacterial soaps, hand sanitizers, sanitizing sprays and disinfectant wipes planned for this year

Sep 21, 2021
AMG Brands
MY Imports Enters Agreement to Acquire Bain de Soleil, Iconic Sun Care Brand to Relaunch in 2025

MY Imports Enters Agreement to Acquire Bain de Soleil, Iconic Sun Care Brand to Relaunch in 2025

Iconic Bain de Soleil returns: Look forward to luxurious sun care and beauty essentials launching in 2025, with products available in Mass, Drug, and Beauty channels, as well as online (Photo: Business Wire)

Nov 14, 2024
AMG Brands
Bain de Soleil Sunscreen Brand Is Acquired

Bain de Soleil Sunscreen Brand Is Acquired

MY Imports USA LLC (AMG Brands) is has entered into an accord to acquire the Bain de Soleil brand. The company plans to reintroduce the suncare line to the market by Q2 of 2025, with products available across mass, drug and beauty channels. The Teaneck, NJ-based company plans to expand Bain de Soleil into new categories including SPF lip balms, skincare and hair care.

Nov 18, 2024
AMG Brands